OUR HISTORY | A Success Story Dedicated to Sustainable Luxury
Founded in 1998 by Annette Der Minassian-Manoukian, Isaure de La Noue, and Vahé Der Minassian,
METAPACK specializes primarily in high-end metal promotional items.
From its very beginnings, the company has distinguished itself through its expertise in Zamac,
a unique material that combines aesthetics and durability. As visionaries, the founders took a pioneering approach to environmental responsibility long before these issues became central to the industry.
A strategic shift to support major brands.
In 2000, METAPACK expanded its scope by focusing on products for retail and catalogs for luxury brands. This strategy marked a decisive turning point, enabling the company to collaborate with prestigious brands such as ROCHAS on the AquaWoman fragrance and CHANEL on Chance.
These landmark projects laid the foundation for a reputation for excellence, and the opening of an office in Hong Kong in 2003 further bolstered this international momentum. METAPACK has become an indispensable partner for brands such as MONTBLANC, GUCCI, and MUGLER by tackling highly technical challenges.
Eco-friendly innovation as a driver of growth.
In 2008, METAPACK broke new ground with the creation of its first standard refillable spray bottles, followed in 2010 by 100% stainless steel single-material bottles for PRADA.
These advances mark the beginning of an in-depth exploration of eco-design and reusable/recyclable solutions.
Despite a difficult start due to high costs and a cautious market, the company persevered and began to earn the trust of cutting-edge brands such as KILIAN and BY TERRY as early as 2009. A sales office was opened in New York in 2013.
A recognized commitment to sustainability.
In response to growing concerns about the environmental impact of Zamac, METAPACK launched an in-depth field study on its recyclability in 2018. The results, unveiled in 2024 at PCD Paris and later at LuxePack Monaco, demonstrate that Zamac can be recycled at a rate of nearly 90%, paving the way for wider adoption in the luxury packaging industry.
Its new brand, “MADE BY METAPACK,” launched shortly thereafter, features innovations such as the TIMELESS cases made of 100% zamac, the INFINITY spray bottles made of 100% aluminum, and the TRANSPARENCY candle lids made of 100% pressed glass.
This label guarantees eco-friendly solutions built on hard work, ingenuity, trust, and respect, and is an integral part of sustainable development.
Awarded the ECOVADIS “Committed Company” Medal in 2026, the company’s proactive approach includes goals for 100% eco-designed solutions by 2030 and aims to unite teams, customers, and partners around this virtuous roadmap.
A vision focused on the future.
Today, METAPACK works with about 50 major brands and about 20 Asian and European supplier partners, all of which comply with international environmental and ethical standards.
As an industrial artisan, METAPACK has a deep understanding of materials, integrates and reinvents the best technologies, and is able to bring together—and adapt—a variety of areas of expertise to meet the specific needs of the ultra-luxury sector.
Over the past 28 years, the strength of these partnerships has positioned METAPACK as one of the leaders in the design of standard and custom packaging for the fragrance, cosmetics, and spirits industries. A key player in innovation and the management of complex projects, the company has established itself as a strategic partner
OUR HISTORY
A Success Story in the Service of Sustainable Luxury
Founded in 1998 by Annette Der Minassian-Manoukian, Isaure de la Noue, and Vahé Der Minassian, METAPACK has its roots in the world of high-end costume jewelry.
From its very beginnings, the company has distinguished itself through its expertise in zamac, a unique material that combines aesthetic appeal and durability.
As visionaries, the founders took a pioneering approach to environmental responsibility long before these issues became central to the industry.
A Strategic Shift to Serve Major Brands
In 2000, METAPACK expanded its scope by focusing on retail and catalog products for luxury brands.
This strategy marked a decisive turning point, enabling the company to collaborate with prestigious names such as ROCHAS on the AquaWoman fragrance and CHANEL on Chance.
These landmark projects lay the foundation for a reputation for excellence…
The opening of an office in Hong Kong in 2003 further strengthened this international momentum. METAPACK became an indispensable partner for brands such as MONTBLANC, GUCCI, and MUGLER, tackling complex technical challenges while meeting the industry’s aesthetic requirements.
Eco-friendly innovation as a driver of growth
In 2006, METAPACK broke new ground by creating the first 100% stainless steel, single-material bottles for PRADA. This breakthrough marked the beginning of an in-depth exploration of eco-design and refillable solutions. Despite a difficult start due to high costs and market reluctance, the company persevered and, beginning in 2009, earned the trust of cutting-edge brands such as KILIAN and BY TERRY.
In response to growing concerns about the environmental impact of zamac, METAPACK launched an in-depth study of its recyclability in 2019.
The results, unveiled in 2024 at PCD Paris and then at LuxePack Monaco, show that zamac can be recycled at a rate of nearly 90 percent, paving the way for wider adoption in the luxury packaging industry.
A recognized commitment to sustainability
With its new “MADE BY METAPACK” label, launched in 2024, the company offers innovations such as TIMELESS cases made from 100% zamac, INFINITY spray bottles made from 100% aluminum, and TRANSPARENCY candle lids made from 100% pressed glass.
This label guarantees eco-friendly solutions that combine optimal quality with refined aesthetics.
Today, METAPACK collaborates with some 50 major brands, such as VALENTINO and CARON.
Thanks to its engineering department, staffed by specialized engineers, and its global network of multidisciplinary partners, the company continues to combine large-scale craftsmanship, technical innovation, and a commitment to corporate social responsibility.
A vision focused on the future
As an industrial manufacturer, METAPACK has a deep understanding of materials, integrates and reinvents the best technologies, and is capable of bringing together—and adapting—a variety of areas of expertise to meet the specific needs of brands.
With 26 years of expertise under its belt, the company remains true to its original mission: to create sustainable packaging that enhances the luxury experience while addressing today’s environmental challenges.
