[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”8px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”5px||4px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ text_font_size=”24px” custom_margin=”27px|||||” text_font_size_tablet=”24px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
OUR HISTORY |\u00a0 <\/strong>A Success Story Dedicated to Sustainable Luxury<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ disabled_on=”on|off|off” module_class=”texte-cache” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|1px|auto||” custom_padding=”||72px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/metapack.fr\/wp-content\/uploads\/2025\/04\/METAPACK-6_04_186675-OK.png” title_text=”METAPACK 6_04_186675-OK” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”||300px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”texte-cache” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” custom_margin=”-7px||9px|||” custom_padding=”|20px|18px|20px|false|true” locked=”off” global_colors_info=”{}”]<\/p>\n Founded in 1998 by Annette Der Minassian-Manoukian, Isaure de La Noue, and Vah\u00e9 Der Minassian,<\/p>\n METAPACK specializes primarily in high-end metal promotional items.<\/p>\n From its very beginnings, the company has distinguished itself through its expertise in Zamac,<\/strong><\/p>\n a unique material that combines aesthetics and durability. As visionaries, the founders took a pioneering approach to environmental responsibility long before these issues became central to the industry. <\/p>\n A strategic shift to support major brands.<\/strong><\/p>\n In 2000, METAPACK expanded its scope by focusing on products for retail and catalogs for luxury brands. This strategy marked a decisive turning point, enabling the company to collaborate with prestigious brands such as ROCHAS on the AquaWoman fragrance and CHANEL on Chance. <\/p>\n These landmark projects laid the foundation for a reputation for excellence, and the opening of an office in Hong Kong in 2003 further bolstered this international momentum. METAPACK has become an indispensable partner for brands such as MONTBLANC, GUCCI, and MUGLER by tackling highly technical challenges. <\/p>\n Eco-friendly innovation as a driver of growth.<\/strong><\/p>\n In 2008, METAPACK broke new ground with the creation of its first standard refillable spray bottles, followed in 2010 by 100% stainless steel single-material bottles for PRADA.<\/p>\n These advances mark the beginning of an in-depth exploration of eco-design and reusable\/recyclable solutions.<\/p>\n Despite a difficult start due to high costs and a cautious market, the company persevered and began to earn the trust of cutting-edge brands such as KILIAN and BY TERRY as early as 2009. A sales office was opened in New York in 2013. <\/p>\n A recognized commitment to sustainability.<\/strong><\/p>\n In response to growing concerns about the environmental impact of Zamac, METAPACK launched an in-depth field study on its recyclability in 2018. The results, unveiled in 2024 at PCD Paris and later at LuxePack Monaco, demonstrate that Zamac can be recycled at a rate of nearly 90%, paving the way for wider adoption in the luxury packaging industry. <\/p>\n Its new brand, \u201cMADE BY METAPACK,\u201d launched shortly thereafter, features innovations such as the TIMELESS cases made of 100% zamac, the INFINITY spray bottles made of 100% aluminum, and the TRANSPARENCY candle lids made of 100% pressed glass.<\/p>\n This label guarantees eco-friendly solutions built on hard work, ingenuity, trust, and respect, and is an integral part of sustainable development.<\/p>\n Awarded the ECOVADIS \u201cCommitted Company\u201d Medal in 2026, the company\u2019s proactive approach includes goals for 100% eco-designed solutions by 2030 and aims to unite teams, customers, and partners around this virtuous roadmap.<\/p>\n A vision focused on the future.<\/strong><\/p>\n Today, METAPACK works with about 50 major brands and about 20 Asian and European supplier partners, all of which comply with international environmental and ethical standards.<\/p>\n As an industrial artisan, METAPACK has a deep understanding of materials, integrates and reinvents the best technologies, and is able to bring together\u2014and adapt\u2014a variety of areas of expertise to meet the specific needs of the ultra-luxury sector.<\/p>\n Over the past 28 years, the strength of these partnerships has positioned METAPACK as one of the leaders in the design of standard and custom packaging for the fragrance, cosmetics, and spirits industries. A key player in innovation and the management of complex projects, the company has established itself as a strategic partner <\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||16px|||” global_colors_info=”{}”]