Metapack celebrates 20th anniversary with new global projects

This year, Metapack celebrates their 20th anniversary: two decades in the service of brands, during which the company managed to federate its partners and develop solutions highlighting luxury packaging through a wide palette of materials. As a player recognized for its Zamak expertise, today, Metapack works with major cosmetics and perfume brands, young creators, and large groups. Well-established as a luxury partner on several continents, the company will open a showroom in New York later this year. President Annette Der Minassian, and Sales Manager & Associate Isaure de La Noue, two packaging lovers, told Premium Beauty News the story of the French company’s remarkable journey.