Emotional Packaging that ‘Pops’ at MakeUp in Paris

Eliciting emotional reactions to pack and products through tactile elements seemed to be a carefully crafted strategy among many of the exhibitors at this year’s MakeUp in Paris (MUP), held at the Carrousel du Louvre, June 14-15. Of course, walking along the picturesque Seine and through the Louvre environs to MUP’s entry among ancient statuary relics, had already fired up attendees’ senses. Expectations for the show built further as the lengthy admissions line moved forward.